New Directors: Taking The Leap Of Faith
A SHOOT Staff Report
NEW YORK (SHOOT News), May 14, 2010 — The economy has made ad agencies more receptive to directorial newcomers as cost savings often become increasingly necessary within tighter budget constraints. However, taking the leap of faith to award work to an up-and-coming director requires more than just a talented filmmaker. Ideally, said Lora Schulson, executive director of content production at Young & Rubicam, New York, a new director will have the support of an established production house providing the proper crew and resources. She noted that if the agency has worked successfully with the production company before, there’s a comfort and trust level that makes the agency more willing to break in a new director.