Bill Bruce

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New Balance’s “Feet On Head”

Bill Bruce

Bill Bruce, RSA Films, Bicoastal/International (Click photo for contact information)

How did you get into directing?
Directing is something I could no longer not do. It isn’t a job. It’s always been a calling. So after years of listening to the constant ringing, I finally picked up the frickin’ phone.

What is your most recent project?
I wrote and directed a campaign for Save the Children. We filmed in Ethiopia and Bangladesh, which was both trying and inspiring.

What is the best part of being a director?
The ability to put together a team of amazingly talented people who are all committed to do everything in one’s power to tell a great story and make magic.

Have you a mentor and if so, who is that person (or persons)
and what has been the lesson learned from that mentoring which resonates most with you?

Mr. Reilly, my 10th grade English teacher, who taught me the importance of story. That without one, you have absolutely nothing to say. But if you do, say it in a way that has never been said before. It’s that simple and that excruciatingly hard.

Who is your favorite director and why?
Frank Quentin Martin Joel Roman Stanley Godard What an amazing body of work.

What is your favorite movie? Your favorite commercial?
It is impossible for me to be monogamous in film or commercial. I will simply say that I have a roving eye and so it changes every day based on my mood or what I had for breakfast.

Tell use about your background (i.e. Where did you grow up? Past jobs?)
I had an amazing career of 20-plus years in advertising. By that, I don’t mean by what I made but rather what I experienced and those I worked with. It was my film school—one that no amount of money or influence could ever provide.