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Honda’s “Generation to Generation” online spot
How did you get into directing?
While studying in the screen-based arts department of Bezalel’s Academy I started making short animated films. Working alone on animated shorts was a great introduction to the process of filmmaking and especially directing such projects.
Directing wasn’t a goal for me. It kind of happened out of the love to the whole bits of the process.
What is your most recent project?
I’m currently working on a festival opener for the 2012 agIdeas Design Conference in Melbourne. My last commercial project was a one-minute spot for Honda’s “Blue Skies for Our Children” Campaign.
What is the best part of being a director?
Must be the insanely great talents you get to work with and help to realize your visions.
What is your current career focus: commercials & branded content, TV, movies? Do you plan to specialize in a particular genre–comedy, drama, visual effects, etc.?
I am after the ideal balance between commercial and personal work. I get to direct some animated commercials through the wonderful XYZ Studios and in between I keep exploring new territories of the visual and interactive worlds.