Jonathan C. Hyde
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Levi’s “Go Forth”
How did you get into directing?
Even as a child, I’ve always had a camera in my hand. As I got older I got interested in design, editing, music, visual effects. Directing has been a natural progression.
What is your most recent project?
I’m currently directing a series of commercials for Yoplait, I recently shot commercials for Levi’s and Ritz Carlton.
What is the best part of being a director?
The best part about being a director is seeing your vision materialize into something tangible. It’s incredibly satisfying to go from thought to execution.
What is the worst part of being a director?
The worst part about being a director is when you have to compromise your vision.
What is your current career focus: commercials & branded content, TV, movies? Do you plan to specialize in a particular genre–comedy, drama, visual effects, etc.?
My current focus is on visual storytelling in commercials and music videos.
Have you a mentor and if so, who is that person (or persons) and what has been the lesson learned from that mentoring which resonates most with you?
My mother has been a great mentor, she’s always been extremely supportive in my career and has given me the confidence to pursue my dreams. She often references the old Woody Allen quote: “80 percent of success is just showing up”
Who is your favorite director and why?
This is an extremely difficult question, but I would have to say Scorsese. He’s had such a great career, and has been able to stay relevant for nearly half a century. He brings a lot of different elements to his projects: strong performances, great soundtracks, and amazing photography.
What is your favorite movie? Your favorite commercial or branded content?
Again tough question, but I really enjoyed Wes Anderson’s Darjeeling Limited.
Tell us about your background (i.e. Where did you grow up? Past jobs?)
I grew up in Vermont, then went to school at Concordia University in Montreal. I left there and worked in advertising in Europe and South America for a few years. I got to Los Angeles three years ago, and I plan on staying here for awhile.