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Arbor’s “Agave,” spec
How did you get into directing?
I started as a commercial editor and photographer, but grew up wanting to become an inventor. I would deconstruct my mother’s electronics (in hopes to build robots), but soon realized robot building wasn’t quite the simple task as I envisioned and my time was mostly spent rebuilding the family VCR. This taught me problem solving very early on. I find that making films is very similar–you are constantly reshaping ideas and breaking them down until they best communicate the message and are captured. When I started making my own films, I would find myself inventing new gadgets or methods to achieve a unique shot. Finding a solution has always been important to me.
What is your most recent project?
I recently finished shooting a viral Superbowl campaign for Samsung featuring Miranda Kerr, Paul Rodriguez, Justin Hawkings and a human cannonball. It was truly rewarding to work with such great talent and an innovative team of creatives on this project.
What is the best part of being a director?
As a director, I’m able to make my voice heard and creatively influence every element of my productions. It also allows me to finally make those robots I always dreamed about without having to ruin the family VCR.
Tell us about your background (i.e. Where did you grow up? Past jobs?)
Growing up with a deaf mother, it was difficult to talk with her. If I wanted anything, I would have to communicate imaginatively and visually express my voice through pantomime, photography, and illustration. I found this frustrating as a kid, but looking back I realize that my creative upbringing has shaped my visual style today.