Client/Brand: Alex Bogusky
Agency: Fearless Cottage
Editor: Kids at Play
Production: Kids at Play, Fearless Cottage
DP: Paul De Lumen
“Good Karma $1”
“Good Karma $1” is a short documentary that explores acclaimed ad-guru, Alex Bogusky’s fascination with collecting homeless signs. What starts out as a project to understand the world’s simplest form of communication turns into a lesson of generosity. The film has been selected to play in over 30 film festivals around the world, and has won more than a dozen awards at festivals and other film competitions.