Canon’s “Live Your Light” (commissioned film) Credits

Client/Brand: Canon

Agency: 360i

Editor: Neil Miller

Production: Platform12

DP: Jendra Jarnagin (same as director)

Website: www.floatingcamera.com/liveyourlight

Canon’s “Live Your Light” (commissioned film)

Filmmaker Jendra Jarnagin was commissioned by Canon to create this film to be shown at the Whitney Museum for the launch of the Canon 5D Mark iv camera, which was used to shoot this film just one day earlier.

“Live Your Light” is a celebration of the concept of “Radical Self Expression” as reflected by the performing artists from the NYC Burning Man community. Fire spinners, aerial acrobats and cutting-edge dancers share their art and bare their souls in this stunning display of movement and spectacle. Backing up their style with substance, we hear from each artist about what inspires them to perform and what “living their light” means to them.

Conceived and directed by cinematographer Jendra Jarnagin, this genre-defying short film is a hybrid art/dance film with the visual dazzle of a music video and the heart and voice of an inspiring documentary.