Purple’s “Life-Changing Sleep” (spec commercial) Credits

Client/Brand: Purple

Agency: Spec

Editor: Grayson Whitehurst

Production: Spec

DP: Armaan Virani

Website: www.graysonwhitehurst.com

Purple’s “Life-Changing Sleep” (spec commercial)

A conversation with a bear prompts a hardened woodsman to reckon with his own deep-seated insecurities. This spec ad is a morality play that brings to mind the works of Bergman and Tarkovsky while simultaneously maintaining a darkly comedic sensibility that is very much its own. The spot premiered on Directors Notes in April, was selected as one of three judges’ winners during May’s edition of the Shiny Awards, and was most recently shortlisted at the Berlin Commercial Festival.