Client/Brand: The Boris Lawrence Henson Foundation
Agency: Edelman
Production: Windy Films
DP: Reyna Hope
The Boris Lawrence Henson Foundation’s “The Unspoken Curriculum” PSA
The Black student who learns to value athleticism over intelligence. The white student who observes the criminalization of everyday behaviors of Black classmates. The system that gives vital resources to some students, but not others. What is learned in the classroom goes far beyond the lesson plans.
This Unspoken Curriculum shapes how youth view themselves—and each other—in society. Together, we can help change what’s really communicated in our schools to make it a healthier place for the minds of our students.