Vaseline’s “See My Skin” (commercial)
When people of color search for skin care information online, they’re often met with results that don’t accurately reflect them. Research published by the Journal of the American Academy of Dermatology found that less than 6% of image-based search results show conditions on skin of color.1 In an effort to close that gap, Vaseline® is introducing See My Skin, alongside partners at HUED, a digital health company focused on improving quality of care for Black, Latinx and Indigenous populations through education, access and data, and VisualDx, medical informatics company that is dedicated to reducing healthcare bias by improving clinical decisions through visualization. In joining forces, See My Skin was created as the only online database designed to search conditions on skin of color and connect people with the proper care they deserve.