Amazon - Recruitment - Director's Cut

I went into this spot not knowing how it would feel to be in a fulfillment center, to pull back the curtain and see what really goes on at Amazon. But after days of interviewing countless of employees on the spot, I was left feeling inspired by the opportunities to highlight the outlook they had on their jobs and the benefits they received. It was a last minute decision and outside of the creative brief to visit the home of an employee, but when I met D'Gregory I knew that we had to dig into who he was and his 'why' for working at Amazon. The final spot visually shows us the family he wakes up and works for everyday which I think really strengthened the narrative.