Client/Brand: Axe - Body Spray
Agency: None
Editor: Romina Schwedler - No company affiliation
Production: None
DP: Anonymous
AXE Spec Commercial
Girl finds out she’s going on a blind date tonight.
Little does she know, the “hot guy” she’s supposed to be meeting is the complete opposite of what she imagines.
So she goes through the endless preparations a girl goes through before a date.
Meanwhile, “Mr. Wonderful” naps, eats and plays videogames.
It’s almost time to meet!
Girl is finally ready. Guy rolls off the couch, grabs his keys, then before stepping out, sprays on AXE Body Spray and instantly turns into a perfect, sexy hunk.
(Well, it’s “The AXE Effect”… The girl actually sees him that way because that’s how AXE makes him feel.)
AXE: How a Man Gets Ready!