"Wing Everything" (online film)

The centerpiece of the "Wing It" campaign is this online film, "Wing Everything", that celebrates the sense of freedom and exhilaration of winging it and features on the campaign’s online hub: Tightly edited to a dynamic drum solo, the film is a jolt of energy that takes viewers on a journey from decision to destination, wrong ways, flat tires, frustration and all. Six-second micro cuts of the film played on the brand’s social channels to introduce’s spontaneous summer message in a more abstract manner, along with a :30 TVC cutdown that aired across EU, US and AUS markets.