Choose The Future Credits

Client/Brand: Napapijri

Agency: N/A

Editor: Filippo Patelli

Production: Hotel Production

DP: Marco De Pasquale

Website: https://directorslibrary.com/10/2021/latest/campaigns/choose-the-future-napapijri/

Choose The Future

Come together, choose the future.

After a globally traumatic 2020, we move into a 2021 charged with expectations, hopes, and dreams for a better future. The Pandemic has brought about the sudden separation of people from each other and has drastically reviewed the important role each individual has to play in the world. On the one hand, people have found themselves isolated and reliant on their own strength and resources. On the other this has fostered a culture of alternative connectivity and social commitment.The global community that will enter 2021, will be searching for a new equilibrium, a balance in which important values such as intimacy and affection are upheld through a collective commitment to keep looking forward and to not give up on what makes us human. A challenge that requires knowledge, imaginative power and inventiveness.

Where do we go from here ?

‘Choose The Future’ was filmed on location in the Italian Alps and shot on Kodak 16mm.