Dupont’s “Dare Bigger Profiles: Gary Linden” (branded content) Credits

Client/Brand: DuPont

Agency: Ogilvy & Mather

Editor: Mark Harrington (Crew Cuts)

Production: Ogilvy & Mather / Throttle Entertainment

DP: Kellen Keene

Website: www.ogilvy.com

Dupont’s “Dare Bigger Profiles: Gary Linden” (branded content)

Kevlar partnered with XGames and ESPN to create a series of ‘Dare Bigger Profiles’ on extreme athletes who had used Kevlar in their gear. The film profiled big wave legend and master craftsman Gary Linden, who is building surfboards reinforced with Kevlar to help big wave surfers stay safe. In a massive wipeout, surfboards act as life support but if the board were to break, a surfboard made with Kevlar® helps the sharp broken edges together, protecting the surfer from injury. We followed Gary and Nic Lamb, a professional big wave surfer, to Todos Santos, Baja, to test the new Kevlar boards in big waves.