Images Med Spa's "So What?"

Client goal: Run by women, for women, Images Med Spa wanted to create a film that empowered women.

As a writer and improviser, Tyler jumped right into the creative process with the ad agency and client team at Images.

The “you shouldn’t feel ashamed about doing something for yourself” message tackles Botox-shaming head-on and challenges the perceptions of “natural beauty” that exist in the category.