The Caron Foundation’s “Hand in Hand” (public service short) Credits

Client/Brand: The Caron Foundation

Editor: Carlos Flores & Duncan Winecoff

Production: all:expanded

DP: Stuart Winecoff

The Caron Foundation’s “Hand in Hand” (public service short)

Creating content for any sort of philanthropic or social-cause initiative always makes the process a bit more meaningful. The client and agency on this project were very open to my ideas and direction, and supportive of the overall vision. It was important for this film to feel real and honest so that we connected with an audience that is actually suffering from addiction, either directly or indirectly, and compel them to take action. Therefore, casting, locations and performances needed to feel very natural and specific.