1) How did you get into directing?
I’m a big fan of photo books. The work of Alec Soth and his books are stories like a real film.
A friend and I decided to take a camera and follow him to make a film.
That was my first project.
Advertising arrived after that. And it’s now, for me, an interesting place for trying stuff as a young director.
2) What is your most recent project?
Super Bowl campaigns for both Chrysler and Jeep.
3) What is the best part of being a director?
When you have something in your mind, it’s still abstract.
I like the long journey of transforming ideas into a film. And I more enjoy when you feel it’s real and not fabricated.
5) What is your current career focus: commercials & branded content, TV, movies? Do you plan to specialize in a particular genre—comedy, drama, visual effects, etc.?
I don’t really want to go in one direction and be stuck in a genre or style. I still want to keep the door open for every interesting project.
But what I will always be looking for and following would be for people to live something while watching my films.
I’m working on personal projects right now and at the same time I think videos, advertising, fashion films evolve really fast. And it’s exciting to not be limited with just the TV format anymore.