Brandon Maxwell and Jessy Price

Brandon Maxwell’s Spring/Summer 2017 Campaign (excerpt from branded content)

Brandon Maxwell and Jessy Price


1) What was your first professionally directed work and when was it? 
The Brandon Maxwell brand FW 2016 campaign

2) How did you get into directing? 
We met in college, in 2005, as classmates in the photography department at St. Edward’s University in Austin, Texas. The program encouraged a multidisciplinary approach to visual art, and we both took coursework in video. Brandon went on to have a styling career and started building his clothing brand, while Jessy was working in photo industry as a photo editor and producer. When it came time for Brandon to start doing his campaigns we started to collaborate again as directors.

3) What is your most recent project? 
Ebony, the film submitted, was made in January 2017 for the Brandon Maxwell brand SS 2017 campaign

4) What is the best part of being a director? 
We really enjoy working as a team and developing the project. There’s so much conversation that takes place before we show up with the camera, and since we’ve been creatively involved for over a decade we have a lot of shared references and a similar vocabulary when deciding on how we will approach the direction.

6) What is your current career focus: commercials & branded content, TV, movies? Do you plan to specialize in a particular genre—comedy, drama, visual effects, etc.? 
Right now we really want to do projects that we truly believe need to be made, and tell stories/make visuals that the world needs somehow. A lot of resources and time go into making films, so it helps immensely to have intention behind the work.

10) Tell us about your background (i.e. where did you grow up? Past jobs?) 
We’re both Texans through and through, but we’ve been living in NYC for about nine years. Brandon started his career assisting fashion editors like Deborah Afshani, Edward Enninful, and Nicola Formichetti. He became well noted for his work as fashion director of Lady Gaga, and is mostly known as of late for his eponymous fashion brand. Jessy started his career in NYC as a digital technician turned retouching producer at Milk Studios. He later served as associate photo editor at W Magazine, and currently produces native advertising for Conde Nast’s creative agency 23 Stories.


Lauren Pistoia
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