Reese’s Puff Cereal’s “Bowling/Basketball” (commercial)
1) What was your first professionally directed work and when was it?
Our first professionally directed spot was a slate of two 30s for Cashnet USA in 2015.
2) How did you get into directing?
We love telling stories. Blind optimism convinced us to quit our jobs together and start directing. Everyday we wake up, we look in the mirror and we say: “Why are you in my bathroom?”
3) What is your most recent project?
We’re currently filming our third spot for Listerine in Manchester. It’s a cheeky piece featuring a BOLD mountain biker…
4) What is the best part of being a director?
We get to put our wild and crazy ideas to the test.
5) What is the worst part of being a director?
We have to put our wild and crazy ideas to the test.
6) What is your current career focus: commercials & branded content, TV, movies? Do you plan to specialize in a particular genre—comedy, drama, visual effects, etc.?
We focus on commercials, and are also writing our first feature. We focus on comedy, but we also enjoy darker stories where we can add an unexpectedly light-hearted touch. We put a lot of focus on creating powerful, unexpected endings to our stories that’ll catch our viewers off-guard. Just like a good joke has an unexpected punchline.
7) Have you a mentor and if so, who is that person (or persons) and what has been the lesson learned from that mentoring which resonates with you?
We have an extensive support group, and learn as much as we can from those we meet. Kevin Cooper and Bruce Sheridan of Columbia College Chicago played vital roles in our education. David Permit has shared his wisdom with us many times. Our EPs Raphael Leopold and Hani Selim continue to advise and inspire, and all of our peers who wake up in the morning with a penchant for pushing their art continue to remind us we’re not alone.
8) Who is your favorite director and why?
125 words is not enough to properly gush over our favorite directors. We shall instead hold them in our hearts. But if Joel and Ethan need to hire any professional gawkers, we know a couple of guys with their eyes wide open.
9) What is your favorite movie? Your favorite television/online program? Your favorite commercial or branded content?
We love characters who make a mess and take risks: from Catch Me if You Can to Beverly Hills Cop. Breaking Bad reminds us to always stay true to logical progression, and Spike Jonze’s Ikea commercial, “Lamp,” reminds us to not take life too seriously.
10) Tell us about your background (i.e. where did you grow up? Past jobs?)
Just some Midwestern boys who stumbled into something awesome, Eric and Justus met at Columbia College many many days ago. Before you were born. Justus hailed from Vermillion, SD (pop. 6k) and Eric hailed from Chicago, (pop. 6M.) They bonded over population statistics, per capita density, and filmmaking. One day, while working as miserable assistants for [redacted], Eric and Justus decided to quit their jobs together, and began competing in commercial contests as a way to make rent. Write that down, kids. Your dad’s wrong! Since then the duo has directed for brands like General Mills, LEGO, Mattel, and Church & Dwight. Some FAQs: no they don’t have matching bunk beds, one of them is not “the acting guy,” and sure, your low-budget shoot that requires them to sleep out in the desert the night before sounds like a great idea!
Founder / Executive Producer
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