Kleenex's "A Caring Chorus" (online video)

Carrie Stett

Unaffiliated

1) What was your first professionally directed work and when was it?
I did some branded work for ABC’s digital studio a couple of years ago and had the opportunity to direct a comedic online talk show that poked fun at soap operas.

2) How did you get into directing? 
I had worked in reality TV prior and wrote screenplays on the side. I started doing digital content, which lead to opportunities to direct due to there being smaller budgets. I was an athlete in college and later coached, so it felt natural to be in a position of leading a team and keeping everyone working toward one vision. When my first video went viral and I saw people’s comments and watched the views increasing in the tens of millions in real time, I was hooked.

3) What is your most recent project? 
I just finished the launch video for Walgreens’ Red Nose Day campaign. It was a multiple hidden camera shoot where we captured people’s genuine reactions to others around them wearing red noses.

4) What is the best part of being a director? 
It’s all about storytelling for me and being able to make someone feel something, whether that be laughter or tears. Even better to have both in the same story.

5) What is the worst part of being a director? 
Sometimes production or budget constraints can get in the way of your vision, but I see them as challenges to be nimble and make it work no matter what.

6) What is your current career focus: commercials & branded content, TV, movies? Do you plan to specialize in a particular genre—comedy, drama, visual effects, etc.? 
Branded content and commercials, although I would like to do something longer format this year. I have been experimenting with live, experiential content for brands as well. In terms of genre, I gravitate toward authentic storytelling.

10) Tell us about your background (i.e. where did you grow up? Past jobs?)
I grew up in Louisiana, and movies were my window to the world. But I also knew that my world wasn’t represented up there on screen, so it inspired me to tell stories from all walks of life. After college, I lived and worked abroad for several years, which I believe enables me to bring a unique perspective to my filmmaking.