Love and Hate

Arev Manoukian

How did you get into directing?
I was thrown right into it. I applied to be a production assistant on a music video shoot but their director had just quit. After the producer saw my reel, he invited me to the location scout and gave me the job. I met the artists and made a shot list on the spot while listening to the music for the first time. It was my first job with a real crew, 35mm film and about 60 extras. The next morning I did not know what to do when I got to set early, so I started hauling sand bags to help the guys. The key grip told me never to touch the gear. I was a director!

What is your most recent project?
I am working with Sony on a cinematic stereo 3D commercial.

What is the best part of being a director?
The best part is collaborating with other artists and creatives to create something unique. I love the process of pre-production, meticulously planning everything, and then letting the unforeseen happen on set to capture moments that you could have never planned. My work lately has been leaning towards the surreal and is therefore creatively very open to interpretation. I love the challenge of heightening a story and telling it from a fresh point of view.