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Igor Martinovic | SHOOT New Directors Showcase Event
Igor Martinovic

Adidas’ “Dream”

Igor Martinovic

How did you get into directing?
Even though I was trained as a cinematographer I have always been attracted to the idea of directing. Visual storytelling is something that was part of my background and extending it towards the visual medium of commercials was a natural step.

What is your most recent project?
I’m currently shooting a feature film Freelancers with Robert De Niro, 50 Cent and Forest Whitaker. In a way it’s a classic Greek tragedy dealing with betrayal, revenge and forgiveness albeit set in contemporary New York.

What is the best part of being a director?
To wake up in the morning and go to work excited about it.

Have you a mentor and if so, who is that person (or persons)
and what has been the lesson learned from that mentoring which resonates most with you?

Even though there was not a single mentor as such I was very much influenced by J.L. Goddard for his free style and playful approach to directing.