Facebook Unfriend Coal

Daniel Bird

How did you get into directing?
By finding an old super-8 camera in my father’s wardrobe in my youth. And then using it to recreate alien invasions and explosive Bond action, more often than not by putting good-natured friends in harm’s way.

What is your most recent project?
I’m currently editing a Pepsi campaign I shot involving innovative graffiti/street artists. Recently, my production company Savage put me in touch with Minneapolis-based studio Motion504 and together we made a TV commercial for Greenpeace’s Unfriend Coal push, a far more direct piece than the Greenpeace: Unfriend Coal viral I made for the initial stages of the campaign.

What is the best part of being a director?
If I answered the feeling of TOTAL POWER would you think any less of me? Hm. Not that then. Not awards or praise because I’m just too awkwardly British to take it in my stride. How about the wonderful privilege of being allowed to unleash talents so much better than yours at your personal whimsies? …that’s the one.

Have you a mentor and if so, who is that person (or persons)
and what has been the lesson learned from that mentoring which resonates most with you?

“Just use mud.” Jan Svankmajer’s only words of advice to me throughout the years working for him when he found me carefully painting a prop to make it look dirtier.