MultiTEXT

Otto Arsenault

How did you get into directing?
Ever since I was a kid, I have loved movies. All I knew is that I wanted to be involved in film, in any kind of aspect. My father was a photographer, so he encouraged me to shoot pictures everyday. I guess I felt comfortable with a camera at an early age. My first week of college, I started working on a local PBS TV show called alt.news. It was the beginning of a new season and they need directors, editors and producers. I jumped at the chance and never looked back.

What is your most recent project?
I recently had the opportunity to combine forces with my team at ONE and The Martin Agency to create two teen anti-texting while driving spots for Project Yellow Light. For the first spot, “MultiTEXT,” my goal was to literally over stimulate the viewer. Students today are multitasking so much that I thought it was critical to visualize their day, however, once they get into their car, there’s only one thing they need to focus on, and that’s the road in front of them. With the second spot, “The Last Text,” it was important to me to not have any cuts. We’re a very voyeuristic society and I felt locking in on the texting conversation could really be haunting in our audience’s mind.

What is the best part of being a director?
No doubt about it, the collaboration. It’s such a team effort when directing a project. Each project is so unique. I love working with other creatives to visualize an idea. It’s really satisfying to see it all come life.