Ronnie Koff

How did you get into directing?
I direct, however I don’t really call myself a director. I am a graphic designer that originally came to Imaginary Forces as a print designer, however print is pretty much dead these days.

What is your most recent project?
Tropicana and the titles for Transformers: Dark of the Moon.

What is the best part of being a director?
I like adding my spin on the things I direct. Being able to turn something expected into a fresh idea is what I love.

Have you a mentor and if so, who is that person (or persons)
and what has been the lesson learned from that mentoring which resonates most with you?

I don’t have a mentor, however I like to surround myself with people that have opinions that matter.