How did you get into directing?
I think my true love for directing came from my experience as an agency creative. I really enjoyed the energy on the set, and loved seeing the different ways a script could come to life. As I would sit back on the set I thought “I can do this.” So I just sat and soaked up all I could on the set, and studied how the directors navigated through the process. It was kinda like going to film school where I just happened to earn a pretty good salary for attending.
What is your most recent project?
My most recent project was the Doritos Crash the Super Bowl competition. I had the time of my life doing that. It was awesome to have an idea and not have to check with anyone. If I liked it, I did it. No video village involved and it was a funny feeling. I placed fourth overall out of 60-plus spots, so I guess my gut worked on that one.
What is the best part of being a director?
The control and creativity. It’s just a thing of beauty watching the director become the architect. I really love the collaboration on set, watching an idea grow. If you keep your ears open and ego checked you find that lots of good ideas pop up on set.
Have you a mentor and if so, who is that person (or persons)
and what has been the lesson learned from that mentoring which resonates most with you?
My mentor has a poster he keeps in his kid’s bathroom, and I think that resonates with me the most. It is a photo of a pelican with a frog in his mouth but the frog has his hands wrapped around the pelican’s throat and it says “Never give up”.